SPACE JAM: A NEW LEGACY SERIES: New Legends of…
As the cast list for “Slam Dunk: The New Legend” began to roll across the screen, producer Maverick Carter expressed his expectation that audiences would be entertained. The joy is not only in seeing LeBron James and the Looney Tunes characters adventuring in an imaginative cartoon world, Carter expects the audience to join the movie characters on this journey, following the ups and downs of the plot and experiencing a fun-filled epic showdown. Nike and Converse have created a line of shoes and apparel for the characters, inspired by the energy of sports: fun is an integral part of exploring potential, and potential represents possibility.
“For the characters, the most important moment in the film is the showdown.” Carter said. “An epic showdown with the fate of each participant at stake makes this game so meaningful. The movie characters in Nike gear are also encouraging kids to discover the best in themselves.”
The LeBron 18 Low basketball shoes are available in adult and children’s styles with a color scheme that evokes memories of the team’s exciting matchups: Bugs vs. Bird versus Sylvester, and Beeping Bird (Road Runner) versus Wile E. Coyote. The adult and infant collections also include the Air Force 1 with character graphics, and the Bugs LeBron 18 is designed for infants. Meanwhile, Converse combines some of its most appealing cartoon characters with some of its most popular sports and lifestyle footwear, the Lola Bunny Pro Leather in smooth perforated leather with a furry Star Chevron logo. The heel is embroidered with the Lola Bunny and outlined with a pink mesh lining.
The new LeBron 19, featured in the movie, has a combination of Air Max air cushion in its rearfoot and a new Zoom Air air cushion in the forefoot to help keep LeBron on the floor at a steady pace. Nike basketball shoe designer Jason Petrie said the new shoe is inspired by the futuristic magic of the movie.
“The plot of the movie really inspired us when we were designing the LeBron 19.” Petrie said: “We wanted to create a new feeling for LeBron, a transcendent, space age-like feeling.”
For apparel, the Nike and LeBron co-branded Dri-FIT jerseys feature a smooth, shiny Durasheen fabric with a print and twill logo representing the two All-Star teams: the Tune Squad and Goon Squad. the Tune Squad baseball jacket features the same logo on the chest section and a bright orange print line on the inside. converse apparel T-shirts, shorts and hoodies that include the Looney Tunes cartoon series.
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